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Necessary and Unnecessary Risk, No Point Investing if Broke

Attempting to come up with your own higher risk investment portfolio only makes sense if you’re worth over a million dollars. This is something we’ve said several times in the past and yet people still try to cling on to their $100K trading portfolios. We’ll explain why it doesn’t make sense, what a “return” is and how to avoid falling into this trap. Remember, only 2-3% of professional money managers outperform the market after fees and these individuals have gone to top tier schools, get to meet the CEOs and CFOs of public companies regularly and do it as a full time profession. Thinking that you’ll have enough time to compete with them while simultaneously working your job/career and building a secondary form of income is just not a smart idea. That said we’ll lay out the why.

Unnecessary Risk – No Point

What is a Return? A return when you put money to work today that will lead to a higher dollar value in the future. So if you spend $1 today but in five years it is worth $2, that is a 100% return over five years. In addition, if you spend $10 today, but this leads to you *saving* $20 in the future, this means you also incurred a positive return (100% as well). That last one is the part where people get the math twisted. If you’re in the <$500K net worth territory there are tons of ways to generate a 100% return without significant risk: bulk purchases and cost downs. 

Bulk Purchase: Lets use two options, you can either 1) invest in a bunch of stocks and bonds with $10,000 or 2) you are allowed to bulk purchase anything you like with $10,000. We will all but guarantee, the second option will generate much higher returns than the first one. Why? Scale. If you want an easy way to get a 100% return off of your $10,000 you should purchase the following in bulk: toothpaste, toilet paper, towels, underwear, socks, garbage bags, cases of your favorite drinks, cases of your preferred protein, cases of your favorite frozen food and anything else that you routinely use. Why? Well if you can buy a significant amount it means you’re locking in a 50% return at minimum. 

Think of yourself as a convenient store. The only reason why a convenient store makes money is they simply buy in bulk and sell at a slight mark up to suggested retail. By doing this yourself you’re able to lock in the gains while simultaneously avoiding the additional mark ups in the future (you won’t need to go to them, since you’re the actual store now). If you think this is a joke, we would go ahead and track your expenses. We will bet you ratchet up a few hundred dollars every month in convenience related purchases that would go to zero, while simultaneously paying 30-50% less by purchasing in bulk. For fun, this is a good practice to have even when you make a bunch of money, have one closet full of stuff you have to buy anyway (detergent, garbage bags, paper towels etc.). Again, 50% return locked in.

Fixed Costs: Another big one in terms of guaranteed returns (or fixed costs) is your location and your rent. There are two strategies here, calculate the cost of your commute + your annual rent and see if you can “negotiate down”. Depending on the market it is possible to negotiate a lower payment if you fund the entire year in a single day. In addition to this, if you commute you have to calculate this cost into the cost of your rent and see if you can net out a positive return. 

The reality is that when you’re young you just don’t have the money to start up in the best location. So you are probably moving longer distances than you want to offset the cost of some rental expense. Over time, this math breaks down as the commuting cost (say $300 a month or even $400) needs to be added to your rental cost as a “fixed” payment. So if you can move to a closer spot, increase your rent by $250… You actually need to move. This similar math applies to your rent vs. buy decision (again, remember that buying a place locks you into a location so you have to stay there for at last 10 year to de-risk the return profile).

Finally Forced Returns: This is the last and most important item. If you followed our prior two posts, it suggests that unless you’re rich, there is no reason to take on additional risk for no guarantee of returns. If you can invest in anything and put 3-4 hours into it pushing the returns up to 20-50%… You have to do it. Why? This is called paying your dues. When you are not rich, life has a way of punishing people for taking the lazy way out. That one stock” or “one investment” is going to go south and suddenly you lost an entire year of investing. Remember, if your net worth takes a step back by more than 10% you have lost an entire year of work. 

Forced returns based on our prior recommendations are: 1) fixed up websites, 2) additional hours to a new project with limited downside, 3) fixed up homes/properties where you’re next to certain you can move the needle by 20% or more and 4) any and all re-selling opportunities that require you to hold some inventory. 

Ultra Low-end: Before moving on, there are even some people who attempt to make “big stock bets” when they only have $50,000 to invest. This is beyond crazy as you’re better off clicking around the internet and opening bank accounts to get returns. You can do extremely frugal things such as churn bank accounts ($300 sign ups), churn credit cards (25,000+ miles each about $250 in value) and of course bulk purchase gift cards of $1,000 or more. That last one is probably the best option for returns if you only have $50,000 to your name. You go online and buy gift cards at a discount to places you are forced to shop at (like a grocery store). The mark down can be as high as 5% getting you a guaranteed 5% return in less than 6 months (it means you’re locking in 10% gains per year with no risk). A good example is department stores like Target. While we don’t have the time to do this anymore, it actually works extremely well during holiday seasons as well. If you’re going to buy your brother or sister an iPhone for Christmas, just buy the $1,000 Apple gift card for ~$920 and buy the iPhone. Congrats you just got a discount from a store that “doesn’t offer discounts”. 

Necessary Risk 

Now the summary above reads like it is all about being “risk free”. The reality is that there is a huge difference between necessary and unnecessary risk. Society teaches us to avoid risk in general (90%+ of businesses fail, buy insurance for every issue fathomable etc.). There is a balance that needs to be cleared up. The balance is between unnecessary and necessary risk. The prior section highlighted a ton of ways to avoid unnecessary risk, if you’re not a millionaire you can get high returns since the amount of money you’re working with is small. $300 is a full 1% if you only have $30,000 while $300 is only 0.03% to a millionaire. This concept of always thinking in percentage terms should be written on a post-it and hung on every single refrigerator around the world. If your percentage return is higher than a point or two in less than a month it means you’re outperforming the “market rate”.

Leverage: Leverage works when you can sustain the time horizon risk. This is why we recommend going down a more levered path once you’re a millionaire. If you have a million dollars the income you’re getting (dividends, bonds, rental income etc) is going to provide a base line cash flow number. If you’re generating say 5% returns that is $50,000 a year. If we go ahead and cut that in half ($25,000) it means that a leverage ratio below ~$25,000 a year in payments is not good given a 30-year horizon. 

Example: If you can buy a home and rent it out, your income from the $1M is going to cover the entire cost. Assume we go into a massive recession and the asset you bought is now worth “less” than what you bought it for. Well… It actually doesn’t matter. Fast forward 20-30 years and that asset is more likely than not going to be worth much more than what you paid for it. The cash flow from the asset went down during a bad down turn but it was still net income positive and cash flow positive. 

This is what we’d define as necessary risk, if you want to continue building your net worth you are going to underperform your capabilities without leverage. Inflation eats at the value of the loan outstanding and the cash flow from your investments has already de-risked the need for a fire sale at any point in time. 

Asymmetric Business Risk: Talking about stock piling necessary items while simultaneously suggesting a business/new venture is not something you’ll see on most websites. Most have an either or set-up: frugal save forever or risk on at all times. The reality is you can actually do both with the right priorities. It’s a matter of process over risk. 

Example: Asymmetric risk to the upside is using any of your current skills and starting a service from it. While we absolutely hate services and time for money exchange options, for people who really don’t know “where to start” they are forced down this consulting/service route. You simply take what you do and offer it as a stand-alone entity. If what you’re doing cannot be offered as a stand-alone entity you might be in an area of work where there is no actual value being created (bureaucracy and significant politics is a tell-tale sign for no value addition). Simplistically, you take what you’re already doing and offer it as a private offering. 

Once this step is done you’ll eventually get a sense for what type of physical product is needed (make sure it is recurring or consumable) and expand into that area over time. This type of risk needs to be taken as you’re leveraging your relationships with your current client/customer base to onboard them. 

Conclusion: This should summarize the difference between necessary and unnecessary risk. It also highlights the importance of thinking in percentage returns and using leverage (inflation and cash flows) to your advantage in the future. If you can take out debt and use it as a tool (IE: let inflation devalue it over time without serious risk) it’s quite useful for optimizing you long-term returns. Just remember. No reason to add risk for no reason. This is where most people get messed up. They chase risk when there are risk free options that offer double digit returns if your net worth is currently under $1M.

21 COMMENTS

  1. Spot on in putting things in % terms. Asymmetric risk/return scenarios are the key. Starting a business while young is one of those scenarios. If you fail, you are already at zero (assuming no over leverage) – but upside is limitless (not just financial but skill development, life experience, being interesting). Great post!

  2. I’m glad this was discussed about bulk purchasing. One of the first things I bought with my Salary after college was a costco membership for 50$

    Having had them as a client for my Internship at a bank I realized how many of their items take losses to get people in the store. Aside from volume returns also come in weight.

    5$ 5 pound costco chicken VS
    5$ 3 Pound conventional grocery store chicken is a 60% return in just 3 days!

    Other great items: green leafy vegetables, bananas, Convenience foods (jerky/nuts)

    I think this is definitely an article that the 18-25 age group should read.

  3. Never thought I’d see this site talk about buying in bulk.

    For me it’s more about time and simplicity. Fewer choices, decent quality at minimum. Beats sorting through hundreds of amazon items. Less trips to store. Etc.

    “You buy your socks in bulk? Haha.” Actual comment from a guy with a $2,000 to his name.

  4. Awesome post. I guess this will put an end to all the “How do I invest my $100K portfolio” questions in your Q&As.

  5. Thank you very much for the further clarififcation on this topic, I ran the numbers for a couple days on various investments and the returns with investing small sums are ridiculously low and the opportunity cost of not using instead that money to build skills and business is imensely high.

    Great actionable advice on bulk purchasing, will definitely set it up.

  6. As someone said before, this is quite an interesting post on your site. I remember back in the day you had post along the lines of being a minimalist rather than frugal. It also said to forget those coupon cuttings etc. At the same time, those coupons can make the returns described in this article. I guess that this is also one of those things, that is more of an art than science.

    For me, this was a great post to remind not to think about investing when you don’t have too much income / cash flow.

  7. I would assume though that if you value your time above a certain amount, or you have $x in the bank, time-efficiency is worth more than saving a few hundred bucks per month don’t you think?

  8. I held a 45-minute concert where I sang original music and played the piano. I made $500 cash in my “donation bucket” and got new fans (customers?)…

    Surprisingly, I felt nothing when counting the money as I felt like I left it all on the table during the performance. Decided to scale and book a small tour with low expenses to see what more I can do.

    Building fan base should help when online product is finished.

    Thanks for your blog and information!

    1. That’s the first time I read a comment from a musician on WSPs. I have a rock band and a programming career. I remember being stocked to get $30 on my first gig.

      From your comment it seems you view your music as a side business? It seems this is much easier if you’re a solo artist.

  9. I’m a heavy credit card churner and MS’er and have traveled for free (hotels, planes, rental cars, etc) the past 5 years, and it definitely way eye opening to learn about that world. It’s also quite easy to get 5% back on every single purchase you make.

    That said, it was an addiction and distraction from learning online sales. Definitely need to focus more on online sales and setting up a biz so I can quit my 9-5 and travel and work on my own biz.

  10. Ok,, apologies for proposing a wrong question/ topic, but everytime there is Q&A there is work I have to do. And I already haz Costco membership, muchas gracias. So the big topic/ question is:

    Quantum computing and crypto currency: crypto’s security is based on encryption and distribution of the ledger. This encryption is hard for classical computers, taking much time and energy.

    However, IBM/ Google are trying to take quantum computers commercial i. 3-5 years. These computers *may be* more efficient on several magnitudes of scale. Likely can hack the classical cryptos encryptions or wallets ( and exhanges, since classical computers can already do it) if the numbers on time and processing capabilities are valid. Making fraud possible and 1st evolution cryptos probably worth less.

    Additionally, modeling becomes even more total predictive, something this site already alluded to before dropping back down to the ratrace

    If anyone has thoughts- if this is valid, to sell out now, to develop 2nd stage quantum cryptos starting now linked to commercial quantum computers, how else to profit from companies doing the work-id appreciate them

    1. you just fork the code, this is well known. Don’t worry about it

      If crypto is screwed it means every single account you have today with any password is also screwed, we would have much larger problems than just virtual currency.

    2. FYI: commercial “quantum computers” right now and in the coming 10 years too are either not true quantum computers or too small to actually be able to solve problems. Don’t worry about it just yet 🙂

  11. Great post. Don’t know how many kids my age are out there reading these posts but as a 21 year old this shit is gold. WSP you’ve taught me so much and I thank you. Let’s celebrate when I reach my first my first mil.