90 COMMENTS

  1. What’s one thing you’ve learned about writing sales copy that you wouldn’t learn from a book like Cashvertising?

  2. Top performer at MBB consulting, looking into exit options. goal to be 100% self employed in ~5-10 years (not partner track). Looking for a good balance of $, free time to work on eComm, and learning entrepreneurship relevant skills.

    Which would you choose?
    Venture Capital Associate (mid cap- est 230k)
    Private Equity Associate (mid cap – est 230k)
    Early stage start up (est 165k + small equity)
    None of the above (ideas?)

  3. Should I stack aside money to go to real networking events (I’m talking about closed events, VIP parties and so on – “real” networking events) upon invitation, so that I can improve my social skills in the presence of rich people and potentially get a job/do a gig for them? I’m talking about flying to other countries.

  4. I am doing Native ads and not Facebook because everyone is getting banned no matter if it’s black/white/greyhat.

    I want to do Facebook because that is where the big dogs are ($100,000+ profit per day) but I can’t figure out the account game. Did you have a resource for this problem when you faced it?

      1. You haven’t had any accounts banned in the pat 1-3 years? You’re either not running your own ads on FB or promoting something ungodly white hat

  5. Hi WSPs
    Where did you manufacture your anterior physical product (the sold business): US, China…?
    if it’s abroad, did you visit them?
    Thanks

  6. 1) How much weight do you put in the recent yield curve inversion?

    2) Internet marketing as we know it has never seen a recession. Personally I’m wondering if some of these online business owners will get blown up in a recession. What’s your prediction on ad revenues, affiliate marketing, and online consumer spending during a down cycle?

  7. 1) According to efficiency, we should never go into production b4 testing demand. Apart from placing 3d rendered products on my website and test how they fare, are there other ways to gauge demand?

    2) Apart from google SEO, what are some other ways to drive traffic to a site to test demand? I thought of hiring influencers to promote my product but the issue is that the product doesn’t yet exist (since I haven’t gone into production yet) so this is unlikely to fly.

    Side note (not a question): In your most recent post, you guys indicated you now have a lot more free time now. If so, do consider bringing pay for answer section back!

    Thanks

    1. 1) you just look at the click through conversion rate that’s you’re answer. If it’s a product that doesn’t need have online sales funnels we don’t know what to do
      2) word of mouth, seo and paid ads are about all there is. You can do influencers but if you don’t even have a product you’re just wasting time. Influencers only good after you are established for a bit though the big three already listed in the first sentence here

  8. 1. Have you ever hired freelance front-end engineers or website designers? If so, what platforms are best- (Upwork vs. fiverr or word of mouth referrals)?
    2. Favorite restaurant in Manhattan for a date? (optimizing for overall experience, not just food)

    1. There are no legit sources, the only legit one is to buy traffic yourself, copy competitors and find someone who is already successful to help you.

      Just like anything else money related, it’s about working with smart people and practicing yourself

      1. I use STM – definitely takes some of the guesswork out of running campaigns. It’ll teach you tracking, “swiping” landing pages, hosting, running traffic, optimizing using landers/banners/offers, and scaling using credit cards. Highly recommend.

        WSPBs “buy traffic yourself” will lead to massive amounts of wasted capital without optimization and an understanding of the campaign launch/optimization process.

  9. Starting out want to make money in something while developing skills. Im working a full time job what would you recommend?

    1) Freelance Copywriting (to build up skills that you can apply)- or is this area getting too saturated and hard to get clients? Know you need to practice writing for real clients to build up skills but not sure how to differentiate from million other copywriters to get client in first place
    2) Ecom- (assume this requires a hefty investment)
    3) Start Digital agency and cold call for clients

  10. Third world country, early 30s. My salary is approx $1000 per month but I’m for now not easily replaceable and I have free time at work.

    Was able to incorporate a digital marketing agency in the UK through a friend and set up a website with the ability to take recurring payments. Have £234 from first client (a friend, who may cancel before his next instalment cos of the exchange rate).

    Question: Wanna do a lead generation campaign on FB to find western prospects then warm call so I can do SEO for on a monthly retainer (I can identify issues site issues and correct them). Do you have any advice or a better strategy?

    Endgame is product after learning affiliate marketing but I need to get revenue and build capital. Uphill task but lower cost of living here means I can achieve financial freedom quicker if I get the sales right.

  11. If I wanted to sell a product around skincare or supplements, is it better to also create articles and put them on the website to attract potential customers. Or is paid traffic onto the website’s landing page the best way?

  12. As a VC associate in a niche industry should I focus on building a side business related to my current focus or expand elsewhere? Trying to balance getting promoted, avoiding conflicts, and being efficient with getting a side business going

  13. Thanks again!

    Just graduated from college and started working this month, should I look at maximizing my contribution to 401K? (0 income this year until this month)

    My company match 50% up until your annual limit (19,000), so $9500. And there this Roth Backdoor thing.

  14. Hey WSP,

    I get some of the points on your post on quitting but it seems to be more art than science. Is that right?

    For example one year growth might be slow but it might be due any number of reasons.

    Maybe side question how do you know it has truly plateaued to exit?

    Have a great day

  15. Q1: What is the best time (generally) to fit in your 1h/day workout, while still working on your first million? If in a morning, it wakes you-up. If in the evening, it helps with falling asleep. But if you’re optimizing for money, when is it best to do your training?

    Q2: How can overcome the internal negative barrier of “I am not where I supposed to be”. It depresses me that I made mistakes in the past, not from the lack of trying to succeed but due to lack of data due to being an immigrant kid with no parents (your content opened my eyes, although very painful).

    Q2b: (fun question, delete if you want): What do you think of Naval Ravikant’s recent tweet storm on How to Get Rich? (link: https://nav.al/how-to-get-rich).

    Thanks guy!!!

    1. 1) east coast morning, west coast do it st night
      2) never had this issue as it’s a complaint/excuse thinking about it doesn’t help you so you’re digging your own grave thinking like that in the first place. Winners don’t do that

  16. Favorite fast food/restaurants to eat at on the go whenever time is limited to cook? Provided you’re at a point where you’ve barely started working and making money.

    What’s your preferred method in investing cash?

    1. 1) don’t Really do this but if at an airport the healthiest thing you can really get is the organic juice area. If not in a major city then you’re stuck with fruit and yogurt

      2) money market accounts

  17. 1. I read your post on “People Management Mistakes”

    I would like your advice in terms of “persuading” management to hiring additional talent.

    -Currently work in tech and have a number of projects in the pipeline with high positive ROI/short payback periods.

    -Middle Management is on the fence in terms of additional hires (are receptive to the idea but believe I turn around projects too quickly so they would need to make a case to Senior Management).

    What would you suggest?

    2. Do you have any thoughts on the Andy Ruiz vs Joshua fight? (gut feel says Joshua to take this one by decision, felt like he underestimated Ruiz in his last fight)

    1. 1) not sure as never in that situation, but from a hiring perspective the only thing middle management or upper management cares about is ROI so prove the hire will be worth it financially and quickly and you’ll Get the Ok. Can’t really help as we haven’t done that and decide ourselves. Overall… the only thing anyone above you cares about is more profits so they look better while doing no extra work

      2) no opinion, we don’t bet on heavyweight boxing as a mistake can end the fight unlike lighter weight divisions

    2. Are you in software eng?

      If so – it depends on whether execs think dev is a cost center or an investment.

      Note that this isn’t binary, if we take Uber as an example then perhaps you can make a case that all of the self driving teams are investments and then app teams are cost centers. Just making something up, but hopefully you get my point

      Best way to find out though is to ask 3-5 managers at companies in similar size/stage/industry as yours

  18. 19 years old

    In Efficiency, you mentioned that you guys would rather take a more entrepreneurial path than going to college. I can graduate with no debt at all, but the time I spend in college could be spent better working more on my business. Going straight to entrepreneurship, especially with all the opportunities online, seems to be a no-brainer. I’m a risk taking kind of person, but I know this is a really big decision.

    1. No enough info.

      If you can major in something that gets a good paying job (like software engineering) and can do so without debt, college isn’t terrible.

      If you have to take on tons of debt then different convo

      We already put a guide to college on this blog, search college in function

  19. How do you develop relentless stamina w/o drugs? 14-16 28 48 hours straight work like Felix Dennis (granted he used drugs)

  20. The following Qs likely depend on several factors but please feel free to humor me in generalities.

    1.) Do you think it’s a good idea to get your products in retail stores before selling your business and why? (E-comm products)

    2.) What’s a good % of returning customers to target (out of total customers) for online biz consumer products? (Feel free to use a range here)

    1. 1) no the margins are lower for small scale ideas want to be in the green ASAP unless you’re a high flying tech company
      2) depends on biz but you want it to be extremely high well into 70s. Recurring biz is the best biz

  21. I’m currently spending ~3 h per workout session, 3 sessions per week doing Ice Cream Fitness + cardio. Is this too much. All I do is compounded lifts and cardio and it still takes that much time. What’s the biggest area to tackle for time efficiency?

  22. In regards to your take on the permanent portfolio you discussed owning gold for the first time on your blog. The three ways to invest in gold are 1) ETFs, 2)3rd Party Vault Storage, 3)Personally holding the metal in a home safe/deposit box. Which is your preferred method of investing?

    In an extreme scenario if/when major Fiat Currencies fail (MMT gets implemented, QE forever, extreme negative rates,etc.) and say gold goes up anywhere from 5k to 10k an ounce, I see major flaws with all 3; ETFs would be unavailable to liquidate as markets would most likely be shut down or have limited trading. 3rd Party vault storage could be corrupt, difficult reach if held offshore and hard to enforce (if major currencies fail, ownership laws will be last in line due to riots, food shortages etc.) and bank safe deposits could be locked out and holding it on your person could make you a target for violence/theft or an outlaw if owning it is made illegal again. Thoughts?

    1. 1) it’s not hard to hold physical gold. So if you’re extremely cautious go with that. If you’re okay with a tad more risk go with the other two.

      Seems like you’re overthinking it, unless you’re trying to buy $5M worth of gold it’s not really an issue

  23. 1) What do you think a good daily target amount of “deep work” is for someone in their mid to late twenties? (deep work meaning phone face down, headphones on, not looking at emails / slack, actually coding or doing complex tasks).

    2) I’m at a small startup, two years out of school. The two product managers we have are leaving. I’m an engineer but think I would be a great fit to take the product lead position. how would you recommend I position myself with the CEO to take the job? (my current plan is highlighting past performance + the efficiencies of an internal hire + some kind of mock project, but would love to get your thoughts)

    1. 1) no clue what deep work is. There is just actual work and goofing around reading and “thinking”. So majority should be real work

      2) We don’t have any experience there so can’t answer. If you force us to answer your strategy seems sound if you’re politically well liked

  24. 1) What’s your website buying process like?

    (Or… what you’d like to share: prospecting, contact, valuation, due diligence, negotiation?)

    Thanks

      1. Thanks!

        Know your editorial focus is changing now but if you get bored and decide to write it I’d love to read your process.

  25. Just landed a BB IBD summer offer. Have connections in 2 groups. Do I target the more niche, but stable group with less hours(FIG in this case), or go for a “top” group that pulls 20+ more hours than FIG but is targeted by top PE headhunters(Industrials)? The time difference is really throwing off my decision.

    1. Really tough call, probably better to go with the top group for now since you’ll be safer in a down turn. Normally we’d go with option one but the pay scales are moving too much to the group that actually performs.

  26. 1.) Took your advice on focusing on the audience that converts and finally got in the green (until ad accounts banned). Now have new accounts and would like to know if I should focus 99% of my efforts on this audience (12mm USA audience; different language so limited expansion). Is this too small for true, full-time income scale?

    2.) Currently testing new funnel (Pre-sell advertorial –> Offer page (w/ more copy) –> checkout page –> upsell sequence. So far 25% of traffic clicks through to offer page. For the offer page, do you place offer at top or bottom of page, and does “too much” copy on the offer page reduce conversion rates considering audience already clicked through the advertorial?

    Thanks for taking the time to help!

    1. 1) the answer is if you found money you take it. Unless you’re rich need to build respect for cash flow so go for it until it crashes. No clue how much you’ll make until you see the numbers

      2) This is not possible to answer, every market has weird nuances to them. Copy your best competitor that is the answer. Or buy better software to figure out where exactly they drop off

  27. I know you guys say drop the losers, but “cool” seems to be going out 2-4x a week, posting on instagram, and being a degenerate traveling and living in the red. Girls seem to go for this.

    Do I use losers and go out with them? Or Drop them all and hit the bars solo

  28. Background:27yo, currently not making enough to quit my white colar job, thinking of attending free university for 3 years for better white collar job in tech.

    Let’s say you are doing affiliate marketing with income going through a relative’s credit card. If this relative lives abroad, how risky is it not to declare this in your taxes?

    Second Question (if unable to answer first question because not a tax attorney). Can you recommend more books about e-commerce and affiliate marketing, as well as forums to discuss progress and potentially find a mentor. Heard thevault is good.

      1. Thanks.

        I’m auto paying into an account in their name as well. The country where she lives is known for their tax inefficiency, with rampant tax evasion.

  29. Hopefully the Q&A is not closed yet totally forgot about it with all the work.

    Been at a current PE firm for almost a year but it’s a sweatshop with no time to start a side biz. Was planning to leave after bonus to a firm with (hopefully) better hours but now a bit concerned about job security with upcoming recession in 1-2 years. Don’t want to be the newest hire at the next firm and then the first one to get laid off. Not concerned about job security at current firm since we’re understaffed anyways lol. Is that a legitimate concern? (I’m associate level btw)

    Thanks.

    1. Better to play politics better and reduce hours, if you are in good standing they will let you take your foot off the gas slightly.

      Switching i always a crap shoot. Never know if it is a disaster unless you have a friend there

  30. 27 years old, $2M liquid, no experience in online business

    Do I buy a website (100-300k) or build from scratch?

    Do I stick to my area of experience (investment advice) or do supplements, skincare, etc where I have no experience?

    Thank you

  31. In Enterprise Sales. Do office politics rules apply as IB or Wall Street? What are largest differences

    Thoughts on workweeks for sales Are you still hearing 60+ hour weeks to get to thresholds needed?

    Any new adjustment in your rules in efficiency for Enterprise reps.

    Great content thanks

  32. Ideas for what to do with lots of excess cash in a high cash-flow business? – Buy RE through the corp?

    Could pay ourselves out into a trust, buy RE and lease back to business

  33. 1. How do you adjust for inflation when spending passive income? What would you consider eating into principle?

    Example: $1m yields a 7% return, would you spend $70k or would you account for 2-3% inflation and spend around 4%? (or is this an irrelevant question as you would always be making additional non-passive income?)

    2. You said that “some people have a good year and then buy a 50-60k new car, setting them back at least a year”.

    Assuming that I cannot get by on uber/public transit, when would it be appropriate to drop down money (30-40k) on a “nicer” car versus a 10k beater? After I’ve “made it”?

    1. 1) 4% should be your return in general, don’t spend principal good to go. 99.9% chanc did you do get rich you won’t stop working entirely so don’t worry about it.

      2) when you’re rich enough to never work again you can buy whatever you want as long as you don’t touch principal.

  34. How do big ($10M+ revenue) info product (with subscription) guys have their merchant accounts set up? We keep migrating our Stripe rebills to new Stripe accounts because apparently you can’t rebill customers across gateways without an initial transaction.

    I doubt the big players risk having all their rebills/recurring revenue locked up in one gateway. Can you give a specific example of a solid set up (which gateway, multiple real merchant accounts (?), when to rotate, how to migrate away to new gateway/processor if there are problems).

    Thanks

  35. Have about a 3/4 of a mill saved up from a few years of running my own business.

    Looking at a 5Mill 7unit piece in the metropolitan midwest area rather new.

    Roughly about a 5% cap rate.

    Would you think this is a good asset to add to an already diverse portfolio…

    I.e good time to get into more real estate or just hold off and wait?

    Have not before managed a multiunit location – recession imminent but rates look attractive right now

    Please try to answer this question from a 5-15 year scope.

    Thanks.